Overview
The Gale Business Insights Handbook Of Social Media Marketing examines the questions "What is social media marketing" and "How can it be used in my business?" This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.
Features & Benefits
- 30 essays/10 pages each.
- Sample essay topics: building an internal business case for social media (importance of social media), benefits of social media marketing, creating a social media marketing strategy, managing your social media campaign (when/when not to join in on the conversation), choosing the right media for your social media campaign (include how to get started on each, the key features/navigation of each, and metrics/analytic tools associated with each), increasing discoverability, social media content strategy, measuring social media efforts, convergence of marketing, data and technology, and legal challenges with social media.
