This book offers easy-to-follow principles for entrepreneurial leaders in all kinds of organizations based on the author's 40+ years of success leading enterprises in the business and nonprofit worlds. It provides readers with two easy-to-follow models that are applicable to all types of organizations. It shows the reader how to identify commercially viable opportunities versus opportunities that may not generate income. To illustrate what works-and what doesn't-the author takes readers inside the highly volatile beverage industry and shares his greatest successes and failures running Adirondack Beverages, a company that still thrives today based on principles instilled more than 20 years ago.