single-column

footer-menu-component

zone2

mega-menu

Browse by Institution Type

Browse by Product Type

Products

Support

secondary-primary-menu

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

products

header-component

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

cengage:galethorndikeseo

container

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

header

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

config

Account Information

bundle-connector

zone3

zone1

gale-footer

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

FIND YOUR REP

support-order-2

footer-legal-menu

Terms of use

Privacy

footer-social-menu-component

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-legal-menu-component

footer

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

COMPETITIVE INTELLIGENCE RESCUE: GETTING IT RIGHT

Management

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes.</P>

Competitive Intelligence Rescue

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Preface.
1: The Language of Competitive Intelligence and of This Book.
2: Diagnostic Quizzes and Questions.
3: DIY CI.
4: Creating a New CI Function and Staffing a New CI Team.
5: Defending against Your Competitors&#x2019; Intelligence Activities.
6: Adding Strategic Intelligence to Market/Tactical Intelligence and Contracting Out for Market/Tactical Intelligence.
7: Bringing CI Inside.
8: Integrating an Acquisition, Developing DIY Capabilities, and Adding Primary Research Capabilities.
9: Starting Late.
10: What Does This All Mean to You?.
Index.
About the Author.

Competitive Intelligence Rescue.css-1p8rvzy{position:absolute;padding-left:8px;}

Competitive Intelligence Rescue