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BOOMERS 3.0: MARKETNG TO BABY BOOMRS IN 3RD ACT OF LIFE

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life.</P>

Boomers 3.0

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COLSO

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Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Preface.
Introduction.
1: Fountain of Youth.
2: Old Dog, New Tricks.
3: Reboot.
4: Inner Muse.
5: Bucket List.
6: Higher Ground.
7: Boomerpods.
8: Gray Power.
9: Pay it Forward.
10: Footprints in the Sand.
11: Conclusion.
Notes.
Selected Bibliography.
Index.
About the Author.

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Boomers 3.0