Plastics! In the 50 years since Dustin Hoffman's character in The Graduate was instructed that this was the career field of the future, we have not been able to escape this ubiquitous but poorly understood material. This book argues that the plastics crisis is careening toward a tipping point from which there will be no return. There is still time, however, to do something about this crisis if we have the imagination and the will to move away from the failed policies of the past. This book is the first to propose a new model for linking our synthetic world to the natural one, rather than seeking to treat them as separate entities. The key is supply chain innovation. The author presents five market-based solutions based on this principle that will allow consumers to continue to use plastic, which has in many ways enabled our way of life. He also addresses the proliferation of plastic as we know it and considers how the material itself might be adapted for a sustainable future.