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BRANDNG WITH PWRFL STORIES: VILLAINS VICTIMS HEROES MDL

Marketing

Business & Economics

Public Relations

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees. This book explains not just how to tell a captivating story, but also what elements-namely, villains, victims, and heroes-it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. Villains are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the victims. Heroes offer real solutions to customers' predicaments, and there is nothing more powerful than communicating that message and making sure your potential customers remember it.</P>

Branding with Powerful Stories

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
Preface.
Acknowledgments.
The Elements of Your Story.
1: Why Bother with Storytelling? The Payoff Is Executive Presence.
2: Find the Villain to Uncover the Story and Make Your Company the &#x201C;Hero&#x201D;.
3: Travel to Your Islands The Key Elements of Messages.
4: Brand with the Heart Because Consumers Often Think Products Have One.
5: Why Stories Resonate Neuroscience Meets Homer.
6: Examples of Great Business Stories The Formulas in Action.
How to Tell Your Story.
7: The Pictures Are Better on Radio or Podcasts Especially with Sound Bites, Rhythm, and Brevity.
8: How to Compose a Compelling Story, in Person or on Video A Dose of Dickens and a Splash of Casablanca.
9: Making Rhetoric Stick Tips, Signs, and Lies.
10: Make Your Words March Clich&#x00E9;s, Writer&#x2019;s Block, and Plot Patterns.
11: Body Language, Vocal Techniques, and Stage Fright Your Body Speaks, Your Voice Gestures.
12: Social Media Relations Printing Presses, Water Coolers, and Crises.
13: More Stories to Emulate Prevail with a Tale.
14: The End of the Story My Own Saga.
Notes.
Bibliography.
Index.
About the Author.

Branding with Powerful Stories.css-1p8rvzy{position:absolute;padding-left:8px;}

Branding with Powerful Stories