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CORPORATIONS THAT CHANGED THE WORLD: DISNEY

Business History

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

It’s hard to imagine a childhood without the ubiquitous presence of Disney. From classics like Cinderella and Bambi to such modern blockbusters as Mulan and Frozen, Disney’s animated features have captivated audiences for decades. Visiting California’s Disneyland or Florida’s Disney World has become the quintessential family vacation. Children dress as their favorite Disney characters for Halloween, while young-at-heart adults collect all manner of Disney memorabilia. But how much do you really know about this integral piece of Americana? Part of Greenwood’s Corporations That Changed the World series, this book provides readers with a richly detailed history of a company that has become synonymous with what it means to grow up as an American. It chronicles Walt Disney’s early years and the evolution of the Walt Disney Company from animation studio to entertainment powerhouse. It also explores how Disney changed the landscape of animation and movie making forever. An unbiased look at the controversies that have surrounded Disney over the years will help readers better understand these contentious issues and how the company has responded.

Disney

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Recent Titles in Corporations That Changed the World.
Title Page.
Copyright Page.
Dedication.
Contents.
Acknowledgments.
Introduction.
1: The Main Street That Never Was: The Life and Legacy of Walt Disney.
2: From Steamboat Willie to Buzz Lightyear: Disney and the Establishment of the American Animation Industry.
3: Disneyland, Disney World, and the Creation of Southern California and Florida in the Public Mind.
4: The Hat That Began It All: Spinoffs and Merchandise for Every Occasion.
5: Princesses, Politics, and a Different Audience: Controversies That Continue to Challenge Perceptions Today.
6: An Empire of Imagination: New Directions for Disney.
Bibliography.
Index.
About the Author.

Disney.css-1p8rvzy{position:absolute;padding-left:8px;}

Disney