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BLACKWELL ENCY MANAGEMENT 2 V9: MARKETING

Management

Business & Economics

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B2B GT

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B2B & B2C

<EM>Blackwell Encyclopedia of Management</EM> is divided into 12 individual subject volumes and an index. All of the volumes provide clear, concise, expert definitions and explanations of the key concepts in each area. With entries ranging from extended explorations of major topics, to short definitions of key terms, each dictionary volume has been designed to give both the expert and the newcomer a multi-level guide and reference source to the subject.

Blackwell Encyclopedia of Management: Vol. 9: Marketing.css-1p8rvzy{position:absolute;padding-left:8px;}

Blackwell Encyclopedia of Management: Vol. 9: Marketing