Overview
The Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication and journalism as it explores the evolution of the field with examples describing the events, changing practices and key figures who developed and expanded the profession. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space are placed on a theme that was just emerging when the first edition appeared: the Internet and social media as public relations tools. International coverage and representation is greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries
