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Maximizing Commerce and Marketing Strategies through Micro-Blogging
Author
Janee N. Burkhalter
Publisher
Business Science Reference
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eBook
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Product Details
Overview, Features and Benefits, What's new
Author
Janee N. Burkhalter
Publisher
Business Science Reference
Volume
Copyright
2015
ISBN13
9781466684096
Release
Format
eBook
Grade Level
College Freshman - College Senior
DDC
TBD
Table of Contents
Table of Contents, Features and Benefits, What's new
Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Titles in This Series.
Editorial Advisory Board.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
Preface.
Marketing.
1: Marketing with Twitter:Challenges and Opportunities.
2: Corporate Communicative Engagement in Micro-Blogging:Cross-Cultural Analysis of Weibo and Twitter.
3: The Role of Micro-Blogging in Responding to Corporate Controversy.
4: Engaging Consumers via TwitterThree Successful Communicative Strategies.
Customer Service.
5: Tweeting for Service: Twitter as a Communication Channel for Customer Service.
6: Customer Service on Twitter: Company-Customer Expectations and Service Configurations.
7: Tourism Services, Micro-Blogging, and Customer Feedback: A Tourism Provider Perspective.
Managing Capital.
8: Whom to Trust for Financial Advice? The Quality of Stock Recommendations on Twitter.
9: Legal Implications of Utilizing Micro-Blogs in Employment Practices: A Guide for Business and Marketing Professionals.
10: Integration of Micro-Blogs into the Human Resource Management (HRM) Areas of Recruitment and Selection.
11: Perceptions of Risks of Non-Advertising Uses of Micro-Blogging within Small to Medium Enterprises.
Insights and Metrics.
12: Twitter Data Acquisition and Analysis: Methodology and Best Practice.
13: Micro-Blogging as Generator of Market Insights and Competitive Intelligence.
14: Benchmarking Micro Blog Performance: Twitter Content Classification Framework.
Compilation of References.
About the Contributors.
Index.
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