Maximizing Commerce and Marketing Strategies through Micro-Blogging

Author Janee N. Burkhalter

Publisher Business Science Reference

Format

eBook

2nd Edition 1st Edition

Quantity

Add New

Author

Janee N. Burkhalter

Publisher

Business Science Reference

Volume

Copyright

2015

ISBN13

9781466684096

Release

Format

eBook

Grade Level

College Freshman - College Senior

DDC
TBD
Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Titles in This Series.
Editorial Advisory Board.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
Preface.
Marketing.
1: Marketing with Twitter:Challenges and Opportunities.
2: Corporate Communicative Engagement in Micro-Blogging:Cross-Cultural Analysis of Weibo and Twitter.
3: The Role of Micro-Blogging in Responding to Corporate Controversy.
4: Engaging Consumers via TwitterThree Successful Communicative Strategies.
Customer Service.
5: Tweeting for Service: Twitter as a Communication Channel for Customer Service.
6: Customer Service on Twitter: Company-Customer Expectations and Service Configurations.
7: Tourism Services, Micro-Blogging, and Customer Feedback: A Tourism Provider Perspective.
Managing Capital.
8: Whom to Trust for Financial Advice? The Quality of Stock Recommendations on Twitter.
9: Legal Implications of Utilizing Micro-Blogs in Employment Practices: A Guide for Business and Marketing Professionals.
10: Integration of Micro-Blogs into the Human Resource Management (HRM) Areas of Recruitment and Selection.
11: Perceptions of Risks of Non-Advertising Uses of Micro-Blogging within Small to Medium Enterprises.
Insights and Metrics.
12: Twitter Data Acquisition and Analysis: Methodology and Best Practice.
13: Micro-Blogging as Generator of Market Insights and Competitive Intelligence.
14: Benchmarking Micro Blog Performance: Twitter Content Classification Framework.
Compilation of References.
About the Contributors.
Index.
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Maximizing Commerce and Marketing Strategies through Micro-Blogging

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Table of Contents