Account Information

bundle-connector

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

secondary-primary-menu

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

container

footer-social-menu-component

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

zone3

header-component

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

zone2

mega-menu

footer-legal-menu-component

cengage:galethorndikeseo

config

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

footer-legal-menu

Terms of use

Privacy

secondary-account-menu

footer-menu-component

header

Browse by Institution Type

Browse by Product Type

Products

Support

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

single-column

gale-footer

FIND YOUR REP

support-order-2

zone1

footer

Profile

Orders

Wish List

Fast Order Entry

My Account

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

Careers as a Marketing and Public Relations Specialist

ESSNTL CARS: CAREERS AS A MRKTNG PUBLIC RELATNS SPECLST

Education & Professional Development

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Marketing and PR professionals are trained to effectively communicate a seller's message to a buying public. These professionals work in community relations, public and media relations, government relations, investor relations, corporate communications, marketing communications, public affairs, advertising, writing, editing, training and teaching, photography and video production, graphic design, and human resources. This comprehensive volume presents young people with exciting, diverse career opportunities to consider. Marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies are just some of the topics covered in this all-inclusive career guide. </P>

Guided Reading Level

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Title Page.
Copyright Page.
Contents.
Introduction.
1: Marketing.
2: Public Relations.
3: Preparing Yourself.
4: Working Freelance.
5: Connecting with Clients.
6: Avenues of Communication.
Glossary.
For More Information.
For Further Reading.
Bibliography.
Index.
About the Author.
Photo Credits.

Careers as a Marketing and Public Relations Specialist.css-1p8rvzy{position:absolute;padding-left:8px;}

Careers as a Marketing and Public Relations Specialist