Become more mindful of the user when building digital products and learn how to integrate a user-centered approach into your thinking as a web or app developer. This book shows you how the user experience is the responsibility of everyone involved in creating the product and how to redefine development principles when building user-centered digital products. The gap between stereotypical design and development teams needs to be bridged in order to build digital products that cater to the needs of real people. You'll see how to increase the level of UX maturity within any organization by tackling the stumbling block that stands between design and development: putting user needs ahead of system efficiency. This book shows how you can adjust your focus in order to be more mindful of the user when building digital products. Learn to care about what you build, not just for the system's sake, but for those who will use what you build. Understand what it means to build websites and applications for the user, rather than from a developer's perspective. Review the soft skills required to build more usable digital products. Discover the tools and techniques to adopt a user-focused approach to development. Improve communication throughout design and development, especially between developers and non-developers. For Web/app developers that want to understand what it takes to build usable digital products; UX Designers who are looking to understand the viewpoint of developers; project managers and stakeholders who need to facilitate better working relationships between developers and designers. This book bridges the gap between UX theory and UX implementation specifically for developers, and contains unique approaches that enable developers to change their way of thinking in order to be involved in the design of what they build. The author has worked in development for over 15 years and UX for 5 years, so is uniquely placed to bridge the gap between development and design.