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INFLUENCER MARKETING FOR BRNDS: YOUTUBE INSTAGRAM TEACH

Marketing

Business & Economics

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B2B & B2C

<P>In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. This book is the field guide for the digital age. After working with hundreds of brands from across the globe, the author shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides valuable insights that help eliminate guesswork and avoid common mistakes. More importantly, he shows how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. This title breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. Learn to: plan effective influencer marketing campaigns using a simple 3-step formula; create top performing YouTube videos that drive website traffic, app installs and sales; and understand what to pay for influencer marketing and how much you should invest if you're just starting out. For marketing and agency professionals, influencers and content creators, marketing students, and those who are looking for more effective forms of advertising and are interested in understanding the new and evolving digital media landscape.</P>

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

College Freshman

College Senior

Influencer Marketing for Brands

Duration

Duration Unit Of Measure

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Front Cover.
Title Page.
Copyright Page.
Dedication.
Contents.
About the Author.
Introduction.
1: Origins: The Father of Affordable Luxury and Origin of Influencer Marketing.
2: People Are Media Companies: The State of the Advertising Industry, Decentralization of Attention and How People Overtook Traditional Media.
3: Influence Is an Outcome, Not a Profession: Context, Adoption, Levers of Influence, and How to Find the Right Creators for Your Brand.
4: The Art and Science of Creativity: Proven Creative Strategies for Instagram and YouTube, the Seven Principles of Word of Mouth, and the Secret to Writing a Perfect Brief.
5: Creator-Centric Strategies: Extend Your Value Beyond Pay and Increase Your ROI with a Creator-Centric Perspective to Influencer Marketing.
6: 1:1 Relationships at Scale: The Theory of Constraints and How to Scale Your Influencer Marketing.
7: The Four-Step Influencer Marketing Framework: A Step-By-Step Framework to a Scalable Media Channel That Is Fully Aligned with Your Overall Marketing Plan..
8: Measuring What Matters: The Untracked Majority, Rise of the Bots, Longevity on YouTube, and How to Amplify Your Efforts with Paid Media.
Glossary.
Index.

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising.css-1p8rvzy{position:absolute;padding-left:8px;}

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising