container

footer-social-menu-component

footer-legal-menu

Terms of use

Privacy

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

products

secondary-account-menu

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

Account Information

bundle-connector

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

footer-legal-menu-component

cengage:galethorndikeseo

footer

zone2

config

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

single-column

header-component

zone1

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

gale-footer

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

FIND YOUR REP

support-order-2

footer-menu-component

secondary-primary-menu

zone3

Profile

Orders

Wish List

Fast Order Entry

My Account

header

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

mega-menu

Browse by Institution Type

Browse by Product Type

Request a Trial

INFLUENCER MARKETING FOR BRNDS: YOUTUBE INSTAGRAM TEACH

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. This book is the field guide for the digital age. After working with hundreds of brands from across the globe, the author shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides valuable insights that help eliminate guesswork and avoid common mistakes. More importantly, he shows how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. This title breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. Learn to: plan effective influencer marketing campaigns using a simple 3-step formula; create top performing YouTube videos that drive website traffic, app installs and sales; and understand what to pay for influencer marketing and how much you should invest if you're just starting out. For marketing and agency professionals, influencers and content creators, marketing students, and those who are looking for more effective forms of advertising and are interested in understanding the new and evolving digital media landscape.</P>

Influencer Marketing for Brands

COLFR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Title Page.
Copyright Page.
Dedication.
Contents.
About the Author.
Introduction.
1: Origins: The Father of Affordable Luxury and Origin of Influencer Marketing.
2: People Are Media Companies: The State of the Advertising Industry, Decentralization of Attention and How People Overtook Traditional Media.
3: Influence Is an Outcome, Not a Profession: Context, Adoption, Levers of Influence, and How to Find the Right Creators for Your Brand.
4: The Art and Science of Creativity: Proven Creative Strategies for Instagram and YouTube, the Seven Principles of Word of Mouth, and the Secret to Writing a Perfect Brief.
5: Creator-Centric Strategies: Extend Your Value Beyond Pay and Increase Your ROI with a Creator-Centric Perspective to Influencer Marketing.
6: 1:1 Relationships at Scale: The Theory of Constraints and How to Scale Your Influencer Marketing.
7: The Four-Step Influencer Marketing Framework: A Step-By-Step Framework to a Scalable Media Channel That Is Fully Aligned with Your Overall Marketing Plan..
8: Measuring What Matters: The Untracked Majority, Rise of the Bots, Longevity on YouTube, and How to Amplify Your Efforts with Paid Media.
Glossary.
Index.

Influencer Marketing for Brands.css-1p8rvzy{position:absolute;padding-left:8px;}

Influencer Marketing for Brands