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<P>Master the secret to engaging any audience, from classrooms to colleagues. Everyone loves a good story. More than entertainment, stories told well captivate listeners and motivate action. This guidebook shows how to leverage the power of storytelling to engage and persuade any audience. Featuring current cognitive neuroscience research and updated references, the book includes: detailed breakdowns of the essential elements all great stories share, and templates for creating yours; tips for supercharging your stories by drawing from personal experience as well as familiar movies, TV shows, and popular media; and a guide to effective story delivery, including optimized vocal inflection and body language.</P>

The Astonishing Power of Storytelling

PROFESSIONAL & REFERENCE

THE ASTONISHING POWER OF STORYTELLING

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Front Cover.
Other Frontmatter.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Preface.
Acknowledgments.
About the Author and Illustrator.
Why Stories Work.
1: Why Tell Stories.
2: The Neuroscience of Narrative.
Find, Design, and Deliver Your Story.
3: Finding Personal Stories.
4: Other Story Sources.
5: Why Are Metaphors Important?.
6: Desirable Story Features.
7: Delivering Your Story.
Changing Behaviors with Story.
8: Promote Change: Story Structure and Examples.
9: Meet Groups Where They Are.
10: Design for the Intuitive Mind.
11: How Two Stories Changed Behaviors.
12: In Conclusion.
Story Catalog.
Guide to Story Locations.
Appendix.
Storytelling Study Companion.
References.
Index.

The Astonishing Power of Storytelling.css-1p8rvzy{position:absolute;padding-left:8px;}

The Astonishing Power of Storytelling