With the world uniting to achieve Sustainable Development Goals, change lies ahead for businesses, which must rethink strategies and behavior and assess their impact to align with sustainability goals that promote industrial innovation, maintain wellbeing, protect the planet, and ensure business value is created. To achieve this ambitious agenda, a strong commitment and the means to implement it are required. This crucial reference source delivers dynamic research on accelerating growth in business through knowledge creation and technological innovations. While highlighting topics such as consumer analytics, international business, and risk assessment, it explores a wide range of techniques adopting and achieving a sustainable competitive advantage in business. For multinational investors, marketing researchers, managers, executives, board members, IT consultants, economists, stakeholders, policymakers, financial analysts, professionals, academicians, researchers, and students.