What is the right leadership approach to transform a company from outdated, sluggish, and unprofitable to an industry darling? When the author was named CEO of Popeyes in the Fall of 2007, the stock price had slipped from $34 in 2002 to $13. The brand was stagnant, team members were discouraged, and the franchise owners were just plain angry. By the end of 2016, restaurant sales were up 45%, profits had doubled, market share had grown from 14% to 24%, and the stock price was over $64. The difference was a conscious decision to create a workplace where people were treated with respect and dignity, yet challenged to perform at the highest level. This book demonstrates the challenging and tough-minded actions of a leader who dares to serve others well. In this 2nd edition, the author shares stories of dare-to-serve leadership in a new chapter entitled Beyond Popeyes. Includes a Dare to Serve Field Guide to help readers develop a concrete action plan for their organization.