This book begins with an IQ (Integrity Quotient) test designed to reveal the casual way we regard our promises and the misconceptions we have about acting truthfully. It shows how most people believe that integrity is something we just have<\\Q> and that we just do, like a Nike commercial, and challenges that idea. It depicts these and other deceptions we deploy to appear to act with integrity without actually doing so. It also exposes how our culture encourages breaches of integrity through an array of
permitted promise-breaking, <\\Q> a language of cliches that equates self-interest with duty, and the
illusion of inconsequence<\\Q> that excuses small breaches with the breezy confidence that we can fulfill integrity when it counts. What we have is the opportunity to uphold promises and fulfill duties in each situation that faces us, large and small. Integrity is a practice and a habit of keeping promises, the ones we make explicitly and the ones that are implied in all our relationships.<\\P>