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ENTREPRENEURIAL MARKETING: BLUEPRINT FOR CUST ENGAGEMNT

Entrepreneurship

Business & Economics

Gt Product Group

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Marketing Imprint Name

B2B GT

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B2B & B2C

<P>This title offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, the book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.</P>

Entrepreneurial Marketing

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Drief Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgments.
About the Author.
1: Marketing Using an Entrepreneurial Lens.
2: Understanding Your Ecosystem.
3: Identifying Your Customers&#x0027; Journey.
4: Listening to the Voice of the Customer.
5: Managing Competition and Inertia.
6: Creating Brand Engagement.
7: Designing Marketing Partnerships That Empower Growth.
8: Creating Sales Processes and Systems.
9: Solution Selling.
10: CDoing Well While Doing Good.
11: Deploying Omnichannel Marketing to Create Customer Engagement.
12: Leveraging Old School Marketing Tactics.
13: Using Data and Passion to Move from Idea to Market.
References.
Index.

Entrepreneurial Marketing.css-1p8rvzy{position:absolute;padding-left:8px;}

Entrepreneurial Marketing