secondary-storefront-menu

container

secondary-primary-menu

Account Information

bundle-connector

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

header-component

mega-menu

Browse by Institution Type

Browse by Product Type

Products

Support

cengage:galethorndikeseo

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

zone2

zone1

footer-social-menu-component

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

gale-footer

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

header

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

footer-legal-menu

Terms of use

Privacy

FIND YOUR REP

support-order-2

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

footer

footer-menu-component

config

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

single-column

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

zone3

footer-legal-menu-component

Transforming Our Image, Building Our Brand

TRANSFORMING OUR IMAGE BUILDING OUR BRAND: ED ADVANTAGE

Management

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. <EM>Transforming Our Image, Building Our Brand: The Education Advantage</EM> examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.

POST SECONDARY FOUR YEAR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication Page.
Contents.
Acknowledgments.
Introduction.
1: Overview&#x2014;The What and Why.
2: The Power of Language.
3: The Three Pillars Philosophy.
4: Supporting Strategic Vocabulary&#x2014;Key Terms.
5: Supporting Strategic Vocabulary&#x2014;A Few More Words.
6: Strategic Titles.
7: Tricks of the Trade.
8: Implementation&#x2014;The how.
9: A+ Partners in Education.
10: Internal Steps.
11: Knock Their Socks Off.
12: Sensational Strategic Planning.
13: Strong Investment.
14: A New Era.
Bibliography.
Index.
About the Author.

Transforming Our Image, Building Our Brand.css-1p8rvzy{position:absolute;padding-left:8px;}

Transforming Our Image, Building Our Brand