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<P>Persuade, Don't Push!</P>

<P>Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.</P>

How to Change Minds

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HOW TO CHANGE MINDS

Duration

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Front Cover.
Other Frontmatter.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
Preface.
1: Changing Minds&#x2014;Changing Lives.
2: Inside the Minds of Those You are Changing.
3: Establishing Trust.
4: The Blueprint for Changing Minds.
5: Committing to Change.
6: Initiating Change.
7: &#x201C;I Object!&#x201D;.
8: How to Change Your Mind.
9: Who Am I?: A &#x201C;Sto-em&#x201D; by Rob Jolles.
10: How to Change Minds Worksheet.
Appendix: Influence Without Manipulation.
Acknowledgments.
Index.
About the Author.
Other Backmatter.

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How to Change Minds