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MRKTG MOXIE LBRNS: FRSH IDEAS PRVN TCHQS INNVTV APPRCHS

Library & Information Science

Education & Professional Development

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. </P>

Marketing Moxie for Librarians

Duration

Duration Unit Of Measure

Transaction Type

Front Cover._x000D_
Half Title Page._x000D_
Title Page._x000D_
Copyright Page._x000D_
Contents._x000D_
Acknowledgments._x000D_
Introduction._x000D_
1: Getting Your Library in Order._x000D_
2: Everyone Is in Marketing._x000D_
3: Promoting Events and Programs._x000D_
4: New Twists on Traditional Techniques._x000D_
5: Get Social with Your Library._x000D_
6: Social Media Best Practices._x000D_
7: Other New Technologies: Video, QR Codes, and More._x000D_
8: Advocacy and Fundraising._x000D_
9: Toolbox Tidbits._x000D_
10: Final Thoughts._x000D_
Appendix._x000D_
Glossary._x000D_
Suggested Reading and Resources._x000D_
Index._x000D_
About the Author._x000D_

Marketing Moxie for Librarians.css-1p8rvzy{position:absolute;padding-left:8px;}

Marketing Moxie for Librarians