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<P>Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even non-creative types-can create memorable and effective brand names. No degree in linguistics required.</P>

Hello, My Name Is Awesome

12th+

HELLO MY NAME IS AWESOME

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Other Frontmatter.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Other Frontmatter.
Contents.
Preface.
Introduction.
1: SMILE: The 5 Qualities of a Super-Sticky Name.
2: SCRATCH: The 7 Deadly Sins.
3: Domains: Strategies, Secrets, and Silliness.
4: Creative Brief: Your Brand Name Road Map.
5: Brainstorming: How to Be an Idea Machine.
6: Name Review: 12 Rules for Building Consensus.
7: Name Changes: Pros and Cons.
Resources.
Acknowledgments.
Index.
About Eat My Words.
About the Author.
Ask Alexandra.

Hello, My Name Is Awesome.css-1p8rvzy{position:absolute;padding-left:8px;}

Hello, My Name Is Awesome