Leadership development expert Timothy J. Tobin believes leaders should think of their career as a narrative -with a plot, characters, and an arc. He argues that by thinking of your career as a narrative you can increase your awareness of yourself as a leader and become more effective, insightful, and inspiring. Tobin gives detailed advice on framing your message, finding ways to communicate it, and understanding the role others play in furthering that message. Taking control of your leadership story enables you to more consciously shape the impact you have in the world.