Ferguson's Careers in Focus books are a valuable career exploration tool for libraries and career centers. Written in an easy-to-understand yet informative style, this series surveys a wide array of commonly held jobs and is arranged into volumes organized by specific industries and interests. Each of these informative books is loaded with up-to-date career information presented in a featured industry article and a selection of detailed professions articles. The information here has been researched, vetted, and analyzed by Ferguson's editors, drawing from government and industry sources, professional groups, news reports, career and job-search resources, and a variety of other sources. For readers making career choices, these books offer a wealth of helpful information and resources. Each profession article includes: Quick Facts; Overview; History; The Job; Earnings; Work Environment; Exploring; Education and Training Requirements; Certification, Licensing, and Special Requirements; Experience, Skills, and Personality Traits; Employer Prospects; Advancement Prospects; Outlook; Unions and Associations; Tips for Entry; For More Information; and Sidebars. This book covers more than 20 jobs, including: Advertising Account Executives; Advertising Managers; Advertising Workers; Art Directors; Business Managers; Copywriters; Demographers; Desktop Publishing Specialists; Digital Marketing Workers; Digital Designers; Fashion Photographers; Food Photographers; Graphic Designers; Illustrators; Internet Marketing and Advertising Consultants; Marketing Consultants; Market Research Analysts; Media Planners and Buyers; Media Relations Specialists; Public Opinion Researchers; Search Engine Optimization Specialists; Songwriters; Statisticians; and Telemarketers.