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Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: 'What's next?' Provides information on how to plan, integrate, and assess the use of social media in academic libraries.

Building Communities

POST SECONDARY FOUR YEAR

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BUILDING COMMUNITIES

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Dedication Page.
Contents.
List of Figures.
Acknowledgements.
About the Author.
1: The Whats and Whys of Social Networking for Academic Libraries.
2: How to Approach the Implementation of Social Media Technologies.
3: Case Studies of Academic Libraries and Social Media Networking.
4: First Steps.
5: Make the Connection: Posting on Social Media.
6: Evaluating the Impact of Social Media in Academic Libraries.
7: Closing Thoughts.
Appendix 1: Survey Questions.
Appendix 2: Case Study Questions.
Appendix 3: Tools and Resources.
Glossary.
References.
Bibliography.
Index.

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Building Communities