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MARCONOMICS: DEFINING ECON THRGH SOCL SCI CONSMR BEHAVR

Economics

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

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B2B & B2C

<P>Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.</P>

Marconomics: Defining Economics through Social Science and Consumer Behavior

College Freshman

College Sophomore

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Marconomics

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Duration Unit Of Measure

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Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Author Biography.
Acknowledgments.
Preface.
Abstract.
The Flagging World of Mainstream Classical Economics.
1: Economics of Power &#x2014; Failure of Classical Economics.
2: Origin of the Economic Belief System.
3: The View of Notables: Questioning the Creed.
4: Works of Dissent.
5: Discarding the Tenets of Belief; Part One &#x2014; The General Case.
6: Challenging the Tenets of Faith; Part Two &#x2014; In Business.
The Shift Toward Behavioral Economics.
7: The Emergence of Behavioral Economics.
8: Shifting Toward Economic Reality in the Marketplace.
9: The Role of Buyer Behavior and Economics.
Introduction to Marconomics.
10: Major Variables of Economic Performance.
11: Scientific Evidence from the Market Place.
12: The Economy in Four Dimensions.
Building Marconomic Models &#x0026; Society.
13: The Entrepreneurial Economy.
14: The Managed Economy.
15: The Mass Market Economy.
Advancing the Future.
16: Marconomics: Future Direction for Research.
17: Revising Priorities.
18: Toward a Creative Economy.
Appendix A: List of Cognitive Biases.
Appendix B: The Argument for a New Program in Marconomics and Entrepreneurial Economics.
References.
Index.

Marconomics: Defining Economics through Social Science and Consumer Behavior.css-1p8rvzy{position:absolute;padding-left:8px;}

Marconomics: Defining Economics through Social Science and Consumer Behavior