Food is an attraction that has matured into a highly sought-after niche market with distinct trip motivation, travel preferences and patterns. This book supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood. Food tourism has huge impacts in the hospitality, destination management and tourism development sectors and across all these sectors the book presents the latest research on market developments: understanding the food tourist and their perspective; taking a demand- side approach to planning developing and marketing; taking a global view based on widespread research data that combines theory and practice; and using case studies, profiles and direct practitioner insights to illustrate every aspect of the field.