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REIMAGINING AND RESHAPING EVNTS: THRTCL PRCTCL PRSPCTVS

Industry

Business & Economics

Tourism and Hospitality

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This book is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualizes theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: theoretical concepts and practical approaches to event delivery; adapting to a changing events landscape utilizing technology; the design of meaningful experiences considering the environment and sustainability; case study examples focusing on applied contexts; knowledge advancement based on current industry perspectives; event practitioner profiles leading the way in the future of events; stakeholder engagement and the maintenance of practitioner well-being; ethical catering choices, environmental and social responsibility; and key sustainability concepts, evaluation methods and industry trends.</P>

Reimagining and Reshaping Events

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Title Page.
Copyright Page.
Contents.
Preface.
About the Authors.
Acknowledgements.
1: An Industry Transformed and Reimagined: Events After Covid-19.
2: Business Development in Events.
3: Event and Experience Design.
4: Project Management and Logistics.
5: Event Budgeting and Financial Health.
6: Event Marketing and Brand Strategy.
7: Legal Compliance, Risk and Crisis Management.
8: Hospitality and Catering Concepts.
9: Stakeholder Engagement and Leadership.
10: Finding and Motivating Talent.
11: Sustainability, Evaluation and Industry Trends.
Index.

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Reimagining and Reshaping Events