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EVENTS MISMANAGEMENT: LEARNING FROM FAILURE

Industry

Business & Economics

Tourism and Hospitality

Gt Product Group

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Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This title looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: why events fail; what can we learn from event failure; how we can improve practice through learning about event failure; how events can be safer / risk adverse; how to reduce the chance of events failing; a wide range of international examples appealing to a wider audience.</P>

Events MISmanagement

College Freshman

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Duration Unit Of Measure

Transaction Type

Front Cover.
Title Page.
Copyright Page.
Contents.
Preface.
Editors and Contributors.
1: Learning from Events Mismanagement.
2: Stakeholder Mismanagement: Learning from Failure at Two Major Music Festivals.
3: Managing Event Stakeholders: Expect the Unexpected.
4: Adding Fuel to the &#x2018;Fyre&#x2019;: Leaving It Late at Vestiville.
5: Safety in Numbers: The Challenges of Managing Free-to-Attend Events.
6: VIP Hospitality Packages &#x2013; Style over Substance?.
7: Don&#x2019;t Believe the Hype? Concepts, Causes, and Effects of Event Mis-Marketing.
8: The Hope and Glory Festival: A Festival of Failure.
9: What a Waste! Stakeholder Engagement and Sports Event Waste Management: An analysis on Operational Efficiency.
10: Mishap in Macao: Unexpected Accidents at Motorsport Events.
11: Running the Risk: Examining the Risk Management Practices Surrounding the 2011 Kimberley Ultramarathon.
Index.

Events MISmanagement.css-1p8rvzy{position:absolute;padding-left:8px;}

Events MISmanagement