Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, this book takes the reader through the whole process of events management looking at the following key areas: Concepts and Management: including entrepreneurship and human resource issues; Finance and Law: including costing, project management and risk management; Marketing and Media: including social media, multimedia technology, sponsorship and PR; Preparation and Operation: including logistics, design, crowd control and conventions; Events and Beyond: including sustainability, impacts, legacies and issues for the future of events.