Fully revised and updated for a second edition, this book provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It now includes two new chapters on regenerative tourism and disruptors including the impact of COVID-19 as well as new material on systems thinking, influencing behaviors and green marketing. Using first-hand research projects and packed with international case studies, it combines theoretical and applied knowledge with a scaffolded learning approach and takes a comprehensive look at practical management tools, certifications and innovation as part of the process of operationalizing and implementing sustainable tourism.