Market research is a deceptively simple concept, usually defined as research conducted to understand the needs of the market - specifically the needs of the customer. Now, market research must incorporate information about new technologies, competitive pressures, industry changes, and globalization to truly understand what is driving a market. Unless you understand how and why your customers purchase products/services plus how and why your competitors make their products/services, your own strategic plans may not be able to effectively guide your company to success. Know! Market Research and Analysis provides focused analysis on the breadth of the field, covering fundamental, intermediate, and advanced techniques employed in market research initiatives.
Titles in this bundle include:
Know! Market Research and Analysis - Advanced
Know! Market Research and Analysis - Intermediate
Know! Market Research and Analysis - The Fundamentals