The tenth edition of Who's Buying Household Furnishings, Services, and Supplies is based on unpublished data collected by the Bureau of Labor Statistics' 2010 Consumer Expenditure Survey -- you can't get these data online. It examines how much Americans spend on their homes by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The items examined in this report fall within the categories of furniture, floor coverings, household textiles, appliances, and miscellaneous household equipment such as lamps and power tools. Also included are household services (day care, housekeeping, lawn care, etc.) and household supplies (laundry detergent, toilet paper, stationery and giftwrap, etc.). New to this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2010) the Great Recession.