config

Account Information

bundle-connector

footer-legal-menu-component

container

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

products

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

single-column

cengage:galethorndikeseo

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

secondary-primary-menu

Request a Trial

zone2

mega-menu

Browse by Institution Type

Browse by Product Type

footer-social-menu-component

header

header-component

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

zone3

gale-footer

footer

footer-legal-menu

Terms of use

Privacy

FIND YOUR REP

support-order-2

footer-menu-component

zone1

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

Business and Social Media in the Middle East

BUSINESS AND SOCIAL MEDIA IN THE MIDDLE EAST

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.  It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.</P>

Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives

College Freshman

College Senior

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Foreword.
Introduction.
Contents.
Editors and Contributors.
List of Figures.
List of Tables.
1: The Rise/Evolution of Social Media.
2: Social Media vs Traditional Marketing.
3: Social Media and Corporate Social Responsibility.
4: Emphasis on Social Media Analytics in Corporate Decision-Making.
5: The Cultural Side of Social Media in the MENA.
6: The Role of Digital Media in the Recruitment Process in the Middle East.
7: Impact of Social Media Usage on MENA Countries Economy.
8: Politics and Social Media in the Arab World.
9: Case Studies from the Middle East Businesses.
10: The Role of Social Media During the Arab Spring.
11: Social Media in Higher Education: The Case of Egypt.
12: Integration of Social Media in the Lebanese News Industry, Case of LBCI (Lebanese Broadcasting Corporation International).
Conclusion.
Index.

Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives.css-1p8rvzy{position:absolute;padding-left:8px;}

Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives