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Creating a Customer Experience-Centric Startup

BUSINESS GUIDES ON THE GO: CUST EXP-CENTRIC STARTUP

Marketing

Business & Economics

Consumer Behavior

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitization or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. The book provides a clear step-by-step guide to create a customer experience-centric company; introduces most impactful tools that managers can use to successfully complete every step of our framework; and guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context.</P>

Creating a Customer Experience-Centric Startup: A Step-by-Step Framework

College Freshman

College Senior

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Preface.
Contents.
About the Authors.
List of Figures.
Introduction.
1: Concept, Relevance, and Management of CX.
2: Starting a Start-Up.
3: Understanding the Outside World: Customers and the Surrounding Environment.
4: Outside-In: Defining the CX-Centric Business DNA&#x2014;The Why, How, and What of a Start-Up.
5: Inside-Out: Testing, Implementation, and Communication of Experience Elements.
6: Future Considerations.
Your Key Takeaways from the Book.
Appendix: Definitions of Customer Experience.
References.

Creating a Customer Experience-Centric Startup: A Step-by-Step Framework.css-1p8rvzy{position:absolute;padding-left:8px;}

Creating a Customer Experience-Centric Startup: A Step-by-Step Framework