zone1

config

zone3

footer-menu-component

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

cengage:galethorndikeseo

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

secondary-account-menu

container

header-component

secondary-primary-menu

mega-menu

Browse by Institution Type

Browse by Product Type

footer-legal-menu-component

footer-legal-menu

Terms of use

Privacy

footer-social-menu-component

zone2

Profile

Orders

Wish List

Fast Order Entry

My Account

gale-footer

footer

single-column

Account Information

bundle-connector

secondary-storefront-menu

FIND YOUR REP

support-order-2

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

header

Request a Trial

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

UNCERTAINTY-DRIVEN INNOVATION: MNGNG NEW PRDCT DEV

Entrepreneurship

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.</P>

Uncertainty-driven Innovation

COLFR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
About the Author.
List of Figures.
List of Tables.
1: The Unpredictable Environment and Role of Innovation.
2: The Entrepreneurs, the Innovation Process and the Management of Uncertainty.
3: The Necessity and the Drawbacks of Product and Process Innovation.
4: A Review of Excessive Development Studies on the New Product Development Process.
5: Managing Uncertainty Through Stage-Gate, Agile and Overspecification.
6: The Threat of Uncertainty in the New Product Development Process.
Conclusion.
Index.

Uncertainty-driven Innovation.css-1p8rvzy{position:absolute;padding-left:8px;}

Uncertainty-driven Innovation