The hallmark of this book is its conversational format. The conversations are organic: no jargons, no additives such as equations and tables. Each conversation comes in bite-size, taking no more than ten minutes to digest.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Preface.
Acknowledgments.
Contents.
List of Figures.
1: Supply.
2: Networks in a Firm: Why Firms.
3: Networks in a Firm: Gabrielle’s Barber Shop.
4: Networks in a Firm: Separation of Ownership and Control.
5: Networks in a Firm: Board of Directors.
6: Fragility: The Urge to Build Empire.
7: Fragility: Leverage.
8: Fragility: Skin in the Game.
9: Complexity: Your Favorite Processed Food.
10: Complexity: The Complexity Fever.
11: Similarity: Models of Similarity.
12: Similarity: Matters of History and Luck.
13: Networks Among Firms: Best Network for Collusion.
14: Networks Among Firms: Gary Dinners.
15: Externalities: You Can’t Own Air.
16: Externalities: The Flint Disaster.
17: Demand.
18: Demand by Head: Discounting the Future You.
19: Demand by Head: To Marry or Not to Marry.
20: Demand by Heart: Gambling.
21: Demand by Heart: The Marshmallow Test.
22: Demand Under Peer Pressure: Picking Your Shoes.
23: Demand Under Peer Pressure: Your Last Hangover.
24: Demand Under Risk and Uncertainty: Insurance on Your Dream Car.
25: Demand Under Risk and Uncertainty: A Fast and Frugal Way to Make Money.
26: Demand Nudges: Nudges in Supermarket.
27: Demand Nudges: Wanna Health and/or Funeral Insurance?.
28: Demand Norms: Picking College and Major.
29: Demand Norms: Keep and Return Equilibriums.
30: Demand Bubbles: Tulip and Other Famous Bubbles.
