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AI MRKTNG SALES & SERVCE: MRKTRS WTHOUT DATA SCI DEGREE

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be      intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and  how to conduct market research in more efficient and smarter way.  A decade from now, all businesses will be AI businesses – this title shows you how to make sure yours makes that transition better than your competitors. It offers a guide to how to implement AI and Algorithmics in your business: from identifying market potential to chatbot customer communication; applies the lessons of AI in logistics and manufacturing to help build an AI and Algorithmic business model for marketing and sales; and presents entrepreneurial toolkits and solutions, devised by a serial entrepreneur.</P>

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

College Freshman

College Senior

AI in Marketing, Sales and Service

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Notes on Contributors.
List of Figures.
List of Tables.
1: AI 101.
2: AI Eats the World.
3: A Bluffer&#x2019;s Guide to AI, Algorithmics and Big Data.
4: AI Business: Framework and Maturity Model.
5: AI Business: Framework and Maturity Model.
6: Conversational AI: How (Chat)Bots Will Reshape the Digital Experience.
7: Conversational AI: How (Chat)Bots Will Reshape the Digital Experience.
8: AI Best and Next Practices.
9: AI Best and Next Practices.
10: Conclusion and Outlook: Algorithmic Business&#x2014;Quo Vadis?.
11: Conclusion and Outlook: Algorithmic Business&#x2014;Quo Vadis?.
Index.

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots.css-1p8rvzy{position:absolute;padding-left:8px;}

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots