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Netflix and the Re-invention of Television

NETFLIX AND THE RE-INVENTION OF TELEVISION

Communications

Media & Fine Arts

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This book deals with the various ways Netflix reconceptualizes television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organization and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV.  Explores the way that Netflix has reconfigured and reinvented what television is. Views Netflix as a continuation of the history of television as object and its ancillary technologies. Avoids focusing solely on the American context to instead emphasize the transnational nature of Netflix.</P>

COLFR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Acknowledgements.
Contents.
Introduction: Netflix and the Re-invention of Television.
1: Controlling Television: TV&#x2019;s Ancillary Technologies.
2: Introduction: Control, Power, Television.
3: Managing Choice, Negotiating Power: Remote Controls.
4: New Regimes of Control: Television as Convergence Medium.
5: Digital Television and Control.
6: Binge-Watching and the Re-invention of Control.
7: Introduction: Binge-Watching Netflix.
8: Scheduling the Binge.
9: &#x2018;Quality&#x2019;, &#x2018;Popular&#x2019; and the Netflix Brand: Negotiating Taste.
10: Netflix Marketing: The Binge and Diversity.
11: Netflix and the Re-invention of Transnational Broadcasting.
12: Introduction: Netflix as Transnational Broadcaster.
13: The Transnational, the National and Television.
14: The Transnational and Domestication: Netflix Texts.
15: The Netflix Audience.
16: Conclusion.
17: Conclusion.
Bibliography.
Index.

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Netflix and the Re-invention of Television