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MANAGEMENT FOR PROS: START-UP: A PRACTICAL GUIDE 2

Entrepreneurship

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success. The book contains a step-by-step process for not only writing a business plan but actually designing your business; provides practical advise based on real start-up experiences and strategic insight; and offers an easy to read style with abundant use of examples, exercises, diagrams and checklists.</P>

Start-up

COLFR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Title Page.
Copyright Page.
Acknowledgements.
Contents.
1: Introduction.
2: How Good Is Your Idea?.
3: How Can You Protect Your Ideas?.
4: What Is a Company?.
5: How Do You Market Your Product?.
6: How Do You Finance Your Business? 6.
7: Grant Funding.
8: How Do You Create a Financial Model?.
9: How Do You Write a Business Plan?.
10: Your Role and Your Team.
11: What Makes an Entrepreneur?.
12: Closing Remarks.
References and Further Reading.
Index.

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Start-up