Work Culture Transformation: Straw to Gold -- The Modern Hero's Journey

Change is an every day part of working life and yet, it is something which causes libraries and information departments as well as their larger organizations or communities which they serve, huge problems. If change is difficult, the coming transformation in the culture of knowledge work poses even greater problems. Everything in a work culture transformation, from changing the attitude of staff to the fundamental way in which we use information and knowledge, provides a challenge for the information professional. In the 21st century it is essential that information professionals adapt to a new way of working, ensuring their survival as a profession, but also ensuring that knowledge is used to its optimum within the work place. This unique book approaches the problem in a totally new and imaginative way. It clearly demonstrates the need for change and most importantly ways to help individuals and organizations succeed in work culture transformation by using metaphors occurring in fairy stories, myths and fables. It is a wonderfully practical approach to a problem which torments managers. This book is essential reading for any information manager dealing with change, large or small. It will be invaluable to all managers with the responsibility for providing an information service in the 21st century.

This title is now available in eBook format through Gale Virtual Reference Library.