Dr. Fangyuan Yuan, an established researcher and educator in business Chinese and Chinese culture, has published widely and developed the largest college-level business Chinese program. She is a frequent presenter and invited speaker, as well as a recipient of ivy-league-consortium grant. She holds an assistant professorship at the US Naval Academy.; Dr. Meiru Liu, language and culture professor, head and founder of business Chinese program and Director of Confucius Institute at Portland State University, has authored books on business Chinese and culture, Chinese politics, government, and economic reforms. She has presented and published numerous journal articles in her research areas.
Publisher
Gale Asia
Volume
Copyright
2009
ISBN13
9789814253789
Release
Format
eBook
Grade Level
College Freshman - College Senior
DDC
TBD
Features & Benefits
Insightful analyses of the philosophical and cultural underpinnings of the general behavior patterns and mentality of the Chinese business world.
Comprehensive coverage of topics on Chinese business culture including face, guanxi, regional cultures, and negotiation stratagems.
Case analyses of cross-cultural errors international business people tend to make in doing business with Chinese.
Insider's perspectives, observations, and insights on what the Chinese expect foreigners to do and how and why foreigners should do on certain occasions.
Advice on how to balance what Western culture has trained its people to do and what the Chinese expect Western people to do.
Simple and reader-friendly in language and easy to follow in structure with plenty of illustrations.
Insightful analyses of the philosophical and cultural underpinnings of the general behavior patterns and mentality of the Chinese business world.
Comprehensive coverage of topics on Chinese business culture including face, guanxi, regional cultures, and negotiation stratagems.
Case analyses of cross-cultural errors international business people tend to make in doing business with Chinese.
Insider's perspectives, observations, and insights on what the Chinese expect foreigners to do and how and why foreigners should do on certain occasions.
Advice on how to balance what Western culture has trained its people to do and what the Chinese expect Western people to do.
Simple and reader-friendly in language and easy to follow in structure with plenty of illustrations.
Preface.
Part One - A Bird's Eye View of China.
1. China at a Glance.
2. Into Chinese Economy-Challenges and Opportunities.
Part Two - Why the Chinese are Chinese.
3. Understanding Chinese Mentality (I).
4. Understanding Chinese Mentality (II).
5. Tracing the Roots of Chinese Business Culture.
6. Regional Differences in Business Culture.
Part Three - Into the Chinese Business World.
7. Guanxi Talks.
8. Give Face to Others to Earn Success for Yourself.
