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Marketing Research for Beginners: A Practical Handbook (eBook)

EBK: MARKETING RESEARCH FOR BE GINNERS: A PRACTICAL HANDBOOK

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B2B & B2C

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Acknowledgements.
Preface. 
1. Introduction to Marketing Research. 
2. Ethical Consideration in Marketing Research. 
3. Getting Started with Marketing Research. 
4. Designing a Marketing Research. 
5. Exploratory Research Design.
6. Descriptive Research Design. 
7. Causal Research Design. 
8. Question and Scale Development. 
9. Questionnaire Development. 
10. Sampling Design. 
11. Research Errors. 
12. Fieldwork. 
13. Qualitative Data Analysis. 
14. Quantitative Data Analysis – Data Preparation. 
15. Quantitative Data Analysis – Statistical Analysis. 
16. Communication of Research Findings. 
Bibliography.

Marketing Research for Beginners: A Practical Handbook (eBook).css-1p8rvzy{position:absolute;padding-left:8px;}

Marketing Research for Beginners: A Practical Handbook (eBook)