Building a Successful Social Venture
Utilizing Consumer Psychology in Business Strategy
Who's Buying at Restaurants and Carry-Outs
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
Understanding the Executive Branch: Inside the Department of Commerce
Marketing Initiatives for Sustainable Educational Development
Food in America: The Past, Present, and Future of Food, Farming, and the Family Meal
Best Customers: Demographics of Consumer Demand
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Principles of Business: Marketing
Extraordinary PR, Ordinary Budget: A Strategy Guide
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Business Reference Guide: Strategies in Marketing
Secret Sauce: How to Pack Your Messages with Persuasive Punch