The most effective district professional development initiatives are characterized by 4 distinct attributes: the PD is personalized, job-embedded, tied to evaluations, and both ongoing and sustainable. These qualities will ensure any professional development efforts are as successful as possible.

View this web seminar to learn more about these 4 pillars of effective PD, and how to ensure your district’s professional development aligns with them. Two New York school administrators will describe how they are incorporating PD content from leading publishers like ASCD, ISTE and Solution Tree to build equitable, effective and sustainable PD programs, and offer strategies and insights to help you make an immediate, measurable impact in your district.



  • Jeff Craig, Assistant Superintendent for Curriculum & Instruction, Cortland Enlarged City School District (N.Y.)
  • Doreen Bergman, Program Coordinator, School Library System, Onondaga-Cortland-Madison BOCES (N.Y.)
  • Danielle Bleecher, Education Consultant, Gale, a Cengage Company

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