Fashion and the Eighteenth-Century Public Sphere: from Tatler to Twitter

By Daniel Mercieca, Gale Ambassador at Durham University

‘Since t’is the intent and business of the stage,
To copy out the follies of the age
To hold to every man a glass,
And show him of what species he’s an ass’.[1]
– John Vanbrugh

The sharp, epigrammatic wit of John Vanbrugh’s preface to The Provoked Wife (1697), reflects the theatricality of eighteenth-century audiences and exposes the wider hypocrisy of the ‘Public Sphere’[2]. After the Restoration of Charles II, the New Printing Act (1662) led to a watershed of publishing and print culture in Britain[3]; a society in which political sentiments and private identities bled into each other. The torrent of periodicals, pamphlets and magazines circulated gossip and popular opinion, cultivating a highly self-conscious and extravagant nation.

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