Give your team the ability to transform patron data, drill down into rich visuals, and create custom mailing lists.
Leveraging data from three apps (Marketing Action-Patron, Marketing Action-Non-Patrons, and Patron Profiles) the Gale Analytics dashboard gives users the ability to transform patron data, drill down into rich visuals, and create custom mailing lists.
The Gale Analytics dashboard is made available through Microsoft Power BI and Tableau Reader.
Below are just a few examples of what you can expect:
- Data you can dig into – leveraging insights from three Gale Analytics On Demand apps, the dashboard allows interactive visualization of your data. Create your dashboard template once, and view it anytime, anywhere.
- Data you can manipulate – once your patron data is uploaded to the dashboard, you can drill down into its visuals; move maps indicating patron households, target certain demographics, and download custom mailing lists based on your selections.
- Data you can share – simply save your dashboard output and send to your colleagues. As long as they download the free applications provided by Microsoft and Tableau, everyone can benefit from the report data and dashboard interactively.