Gale Analytics On Demand: Collection Intelligence
Checkout Data Made Actionable
By combining checkout data with community household data, it's easy to learn how your community is really using your resources. Many existing collection analysis tools provide basic insights into number of checkouts by genre or format. What makes our Collection Intelligence app different is that it blends your library's unique checkout data with demographic and lifestyle information from Experian, a well-known household-based segmentation system.
Whether you'd like to analyse by genre or household type, reports include graphs, charts, and maps to help you understand not only what is being checked out, but by whom, when, how often and more.
Visualising checkout distribution data by household can help to:
• better allocate resources—make more informed spending decisions
• customise your user experience—tailor collections user interests; determine what areas need to grow based on patron data.
• identify power users—learn their characteristics and use maps to target similar areas and find more like them!
Affordable annual subscription packages are available so you can run quick reports to continuously analyse, impact, and measure your objectives.
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Bonus Marketing Apps
With the purchase of any Analytics On Demand app, you have access to several free apps, including Twitter Tracker, Word Cloud Generator, and profiling for Google AdWords.
On-Demand Reporting
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.
