Blend Vendor Data and Demographics
You may already get reports from vendors on eBook and audiobook usage, but the eBook & Audiobook Insights app blends your user data with Mosaic lifestyle clusters. The breakouts provide socio-demographic insight matched with what patrons are borrowing.
Whether you'd like to analyse by genre or household type, reports include graphs, charts, and maps to help you understand not only what is being checked out, but by whom, when, how often, and more. Affordable annual subscription packages are available so you can run quick reports to continuously analyse, impact, and measure your objectives. Contact your Gale Rep to learn what types of data works with this app.
Visualising data by household can help to:
- better allocate resources—make more informed spending decisions
- customise your user experience—tailor collections to user interests; determine what areas need to grow based on patron data
- identify power users—learn their characteristics and use maps to target similar areas and find more like them!
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Bonus Marketing Apps
With the purchase of any Analytics On Demand app, you have access to several free apps, including Twitter Tracker, Word Cloud Generator, and profiling for Google AdWords.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.