Ensure that your library’s goals support households across the area you serve. Integrating powerful demographics, Gale Analytics adds value to existing data—from your library’s ILS and other electronic systems—unlocking key insights about your community. Customized reports better equip your library to target new populations, create new programs, advance your value to the community, and allocate resources more efficiently.
Choose from seven apps that allow you to visualize data through maps, charts, and graphs.
Leveraging software from Alteryx, Inc., a leader in data blending and advanced analytics, as well as information from proven external data sources, like U.S. Census and Experian’s Mosaic lifestyle segmentation, Gale Analytics provides ongoing access to detailed, customizable reports. You can map your patrons (and non-patrons) at the household level with demographic data - including lifestyle profiles, location, household consumption, length of residency, and more.
EXPERIENCE THE INTERACTIVE DASHBOARD
Leveraging data from three apps (Marketing Action-Patron, Marketing Action-Non-Patrons, and Patron Profiles) the Gale Analytics dashboard gives users the ability to transform patron data, drill down into rich visuals, and create custom mailing lists.
Embrace data-driven decision-making and unlock insights about your community today.