Ensure that your library’s goals support households across the area you serve. Integrating powerful demographics, Gale Analytics adds value to existing data—from your library’s ILS and other electronic systems—unlocking key insights about your community. Customized reports better equip your library to target new populations, create new programs, advance your value to the community, and allocate resources more efficiently.

Choose from seven apps that allow you to visualize data through maps, charts, and graphs.

Leveraging software from Alteryx, Inc., a leader in data blending and advanced analytics, as well as information from proven external data sources, like U.S. Census and Experian’s Mosaic lifestyle segmentation, Gale Analytics provides ongoing access to detailed, customizable reports. You can map your patrons (and non-patrons) at the household level with demographic data - including lifestyle profiles, location, household consumption, length of residency, and more.


Leveraging data from three apps (Marketing Action-Patron, Marketing Action-Non-Patrons, and Patron Profiles) the Gale Analytics dashboard gives users the ability to transform patron data, drill down into rich visuals, and create custom mailing lists.

Embrace data-driven decision-making and unlock insights about your community today.

Platform Features & Tools

On-Demand Reporting

Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.

Mosaic® Lifestyle Segmentation

Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.

Bonus Marketing Apps

With the purchase of any Analytics On Demand app, you have access to several free apps, including Twitter Tracker, Word Cloud Generator, and profiling for Google AdWords.

Additional Analytical Support

Access analytical tools to create a service area, convert flat files (e.g., TXT or TSV) to accepted formats, and clean your data.

Interpret Data Quickly

With easy-to-run apps and a simple data upload, you can gain valuable insights about your patrons in minutes.

Ensures Patron Privacy

Designed to protect the privacy of individual patrons, addresses and circulation data are disassociated from patron names. All data is blended in a secure cloud environment, and output goes directly back to the library account.